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Wednesday, August 17, 2011

Why We're Better

In the past year since we decided to make Push Recovery commercially available, we learned quite a bit about the supplement industry and how some companies run their business. We want you to know we’re not here to bash anyone or to run smear campaigns against our competitors. There are quality products out there made by reputable people. We just want you to know you can get a lot more for your money.

So why is Push Recovery better?

Real ingredients in real amounts
Real ingredients mean ingredients that are proven to work. Citrulline Malate, Beta Alanine, Astaxanthin, Rhodiola Rosea and Acetyl L-Carnitine are just a few of our ingredients that have mountains of real scientific studies to back up their benefits. As an athlete looking to get better, you should be using the ingredients that do just that — help you get better. If what you currently take doesn’t include at least some of the ingredients in Push Recovery, it’s time to do yourself a favor and try something else.

Some companies are tricky. They’ll use what we’ve just called “real ingredients” but they’ll “dust” their product with them in amounts that won’t do anything thing for you. Real ingredients are expensive. In order for these companies to turn a profit, the quality and cost of their product must be kept low, hence the “dusting” of ingredients that could help you if they included enough of it.

This is how “dusting” works. Here’s one example I made up to demonstrate:

Let’s say Company A claims they have Citrulline Malate in their formula. They’ll lump Citrulline Malate and two or three cheap ingredients into a “grouping” and give that grouping some interesting name. We’ll call that grouping name “PowerHouse” for example. Then, on the nutritional label, Company A is required to list the TOTAL AMOUNT of grams or milligrams of that GROUPING, not the INDIVIDUAL AMOUNTS of the ingredients in that grouping. Make sense? So, in this example, the GROUPING might say their formula contains 6 grams of “PowerHouse” but YOU don’t know how much Citrulline Malate, the ingredient that matters, is included in one serving of this formula. They’ve loaded up high amounts of those two or three cheaper ingredients and given you a “dusting” of Citrulline Malate. Check your labels, friends.

Now hang on. I know what you’re going to say next. You’re going to say, “YOU guys do the EXACT same thing on YOUR label.”

You are correct. We do that too. But we do it for a very different reason.

We use grouping names to protect our formula from imitators who might copy it to make their own. We’ve worked hard for years to get this just right. Try a bottle. You’ll know Push Recovery is a quality product.

Cost
So real ingredients in real amounts should be enough to make you look our way. If not, consider cost. It really is true that “you get what you pay for.”

As mentioned, real ingredients in amounts that matter are expensive. On average, a supplement company won’t spend more than $8 to produce a product. Once they factor in their overhead — employees, employee benefits, office or warehouse space and advertising just to name a few — they have to mark up their product around 700 percent to make a profit. So, in the end, that $8 product costs you $56 in the store. Now I don’t see many endurance products out there costing $56 before tax and shipping. What does that mean? That means your favorite supplement costs even less than $8. If your favorite supplement costs $5 to make and you buy it for $35, what do you think you’re really getting for $5? What are you paying for?
At Push Recovery, we’ll only be available to purchase online.

What does this mean to you?

Our costs are lower than the competition so we can afford to make Push Recovery the absolute best endurance and muscle recovery product on the market today.

Our business plan is simple: to make the best products possible to help athletes get better.
That’s our goal.
That’s why we’re here.
Real ingredients in real amounts to help athletes just like you get better.

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